Frequently Asked Questions - What is a Personal CFO?
In the corporate world, a CFO - Chief Financial Officer - has many responsibilities, including the following:
- They analyze and evaluate how the company's assets are doing
- They ensure that financial reports are produced and analyzed in a timely fashion
- They negotiate relationships with financial service providers
- They oversee budgeting, administrative and legal details
- And last but not least, they participate in the strategic planning process, joining the CEO and the Board in setting direction for the company. The CFO ensures that the financial implications of decision making are taken into account in this process.
In most cases, the CFO reports to the CEO - the Chief Executive Officer charged with running the company.
In your world, you are the CEO - or Co-CEO - of your company (or family).
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That makes it easy to see how you might need very similar services. And just as a corporate CFO tailors his or her efforts to the unique needs of the company, a Personal CFO's goal is to provide the specific services that are right for you. Those services might include:
- Coordinate services of CPA's, financial advisors and attorneys to ensure that there are neither overlaps nor contradictions in advice
- Oversee construction of a comprehensive financial plan, used to guide your decision making over the course of the year
- Negotiate for financial services
- Construct and maintain an accurate personal financial statement
- Analyze duration and mix of assets and liabilities
- Conduct meetings to review performance with advisors and financial representatives on your behalf; set expectations for the upcoming year(s)
- Ensure that all assets have a specified timeframe, are adjusted for risk tolerance and invested accordingly for maximum return
- Balance statements, organize in a filing/notebook system for you
- Advise on titling of accounts for income and estate tax planning purposes
- Monitor all accounts for performance and fees
- Assist at client's location with setting up online banking and/or brokerage
- Compile tax-related correspondence for submission to your CPA.
While some of our clients dream of world travel, others long for more time with family, friends - and grandchildren.
You may want something as simple as just a little more time. Or you might like to take your family on an adventure they'll never forget. It's all about choices.