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About Us >> Code of Ethics
For more information about the CFP® Code of Ethics, visit the Certified Financial Planners Board of Standards web site.
Our responsibility as true fiduciaries is to represent our clients' best interest at all times. We believe that a fee-only approach to financial planning enables us to meet that requirement because we are not bound to any particular product or service. We are compensated on the basis of a flat fee that is determined by scope of work, not commissions or other compensation from third parties.
In dealings with clients and their teams of professional advisors, we adhere to the CFP® Code of Ethics.
Objectivity:
We will be unbiased in providing advice to clients.
Confidentiality:
We will keep all client data private unless authorization is received from the client to share it. We will treat all documents with care and take care when disposing of them. Relations with clients shall be kept private.
Competence:
We will strive to maintain a high level of knowledge and ability by keeping current on continuing education in our field. We will not provide advice in areas where we are not capable.
Fairness & Suitability:
Dealings and recommendations with clients will always be in the client’s best interests. We put our clients first.
Integrity & Honesty:
We will endeavor to be mindful of the potential for misunderstanding that can accrue in normal human interactions. We will be diligent to keep actions and reactions so that a thinking client, or other professional, would not doubt intentions. In all actions we will be mindful that in addition to serving our clients, we are in the business of building a profession and our actions should reflect this.
Regulatory Compliance:
We will strive to maintain conformity with legal regulations.
Professionalism:
We will conduct ourselves in a way that would be a credit to our profession at all times.
What's a Fiduciary?
The National Association of Personal Financial Advisors (NAPFA) defines fi-du-ci-ar-y as follows: A Financial Advisor held to a position of special trust and confidence when working with a client. As a fiduciary, the Financial Advisor is required to act with undivided loyalty to the client. This includes disclosure of how the Financial Advisor is to be compensated and any corresponding conflicts of interest.
NAPFA has sponsored a brief video about the difference between a broker and an advisor. The video is entitled:
Holly P. Thomas, LLC | Ph: 813.489.1700 | 1901 W. Cass Street | Tampa, FL 33606 | www.hollypthomas.com
Copyright 2010 Holly P. Thomas, LLC
